Our journey
Our journey from a simple idea to becoming one of the leading design and digital development companies
Mehdi's perspective
Systemic view
2009Since 2009, my concern went beyond visual design; I was looking for "structure" and "system". I believed that businesses need solid technical infrastructure and engineered processes to enter the digital world.
ConWee
2011With the launch of "ConWee", we focused on programming and web-based system development. We were strong in coding and technical aspects, but our output lacked the "visual appeal" that captivates users.
Missing piece
2012As projects grew, we realized that dry technology wasn't enough. "Code" needed "color". We concluded that to stay in the market and create real value, we needed to find a team that knew the language of image as well as the language of machines.
Ashkan's perspective
Getting started
2009Years ago, when e-commerce had not yet taken its current form and was not reliable, a group of young university colleagues in graphic design decided to put our portfolio on an internet blog
Espanta Graphic
2011After initial coordination, we got to work and opened a blog named Espanta Graphic. Gradually the number of visitors to our blog increased and visitors welcomed our portfolio more
Transition phase
2012The novelty of our services combined with public reception increased our workload and we thought about expanding the team. We added several graphic designers but the limitations of the blog caused severe blows to the team and workflow
Birth of Tarahi Online
Sep 2012And this was the intersection point! The graphic team "Espanta" and the technical team "ConWee" found each other. After months of negotiation and ideation, the merger was completed and "Tarahi Online" was born: where art and technology unite.
First version of Tarahi Online website
Aug 2013The first official Tarahi Online website was launched. No more blog; now customers could order online, get quotes and track their work progress.
Development and growth
2016Customer reception exceeded expectations. The team grew, new services like motion graphics and digital marketing were added and we became a full-service agency.
Version 2: Intelligence
2019With the experience of thousands of projects, we unveiled the second version of the platform with focus on user experience (UX) and more automation. Speed and accuracy were the main priorities of this version.
TOPLAT platform | Tarahi Online 2.0
Nov 2025And now a new chapter! "TOPLAT" (Modern Tarahi Online) is not just a website; it's an operating system for your business growth. Integrating AI, strategic consulting and creative execution in one platform.
A bright future ahead
We are still on the path of growth and development, and by leveraging past experiences and new technologies, we strive to provide the best services to our customers.Our journey continues...