A 360-degree advertising campaign is a comprehensive approach to marketing and advertising aimed at creating an integrated experience for the audience. This type of campaign uses all possible communication channels to deliver the brand message. Let's examine the steps to implement these campaigns in more detail:
-
Research and Planning
Market analysis: Careful examination of competitors, industry trends, and opportunities
Customer research: Deep understanding of the target audience, their needs, wants, and behaviors
Budget determination: Accurate cost estimation and budget allocation for each campaign section
Scheduling: Setting a precise timeline for each campaign stage
-
Setting Objectives
-
Quantitative goals: Such as increasing sales by a specific amount, attracting a certain number of new customers
-
Qualitative goals: Such as improving brand image, increasing customer loyalty
-
Defining Key Performance Indicators (KPIs): Specifying criteria to measure campaign success
-
Designing the Main Message
-
Brainstorming: Sessions to generate creative ideas
-
Developing key message: Crafting a strong, simple, and impactful message
-
Message testing: Testing the message on a small group of target audience and refining it
-
Choosing Communication Channels
-
Traditional media: TV, radio, newspaper, magazine, billboard
-
Digital media: Website, social networks, online advertising, email marketing
-
Direct marketing: Direct mail, telemarketing
-
Events and exhibitions
-
Influencer marketing: Collaboration with influencers
-
In-store marketing
-
Content Production
-
Graphic design: Logo, banner, poster, infographic
-
Video production: Commercial, educational videos, behind-the-scenes content
-
Copywriting: For print and digital advertisements
-
Web design: Optimizing website and landing pages
-
Social media content creation: Posts, stories, reels
-
Execution and Coordination
-
Precise timing: Coordinating ad placements across all channels
-
Project management: Using project management software for team coordination
-
Staff training: Ensuring all team members understand the campaign message
-
Coordination with business partners: Collaborating with ad agencies, media, and influencers
-
Monitoring and Optimization
-
Using analytical tools: Google Analytics, social media analytics tools
-
Gathering feedback: Customer surveys, reviewing online comments and opinions
-
Real-time data analysis: Constantly monitoring results and changing strategy if necessary
-
A/B testing: Testing different versions of ads to find the most effective one
-
Final Evaluation
-
Reviewing key performance indicators: Comparing results with initial objectives
-
ROI analysis: Calculating the campaign's return on investment
-
Summarizing lessons learned: Documenting positive and negative points for future campaigns
-
Reporting to senior management: Preparing a comprehensive report of campaign results
Successful implementation of a 360-degree campaign requires precise coordination between different parts of the organization, from marketing to sales and customer service. This type of campaign can have a powerful impact on the audience because they receive the brand message from all directions. Although the cost and complexity of implementing this type of campaign are high, when executed correctly, it yields outstanding results. The teams behind Tarahi Online, utilizing experienced and expert campaign managers, offers various campaign execution services, including 360-degree campaigns, for you. Contact us for consultation and services.