Advertising on social media is like taking a trip. We always plan before traveling; for example, we buy tickets, determine our accommodation, and schedule business meetings. Effective advertising on social networks also has prerequisites that are essential for better business performance. These prerequisites include: examining statistics of different social networks, choosing the best social network based on the type of business, and understanding the target audience.
In this article, we look at the latest social media statistics including; user statistics globally and in Iran during 2022, and predictions for the number of active users in 2023. This information is crucial for making the best decisions and determining strategies for social media presence.
Global Social Media Statistics for 2022
The number of people worldwide who have access to smartphones is approximately 6.648 billion. This number will increase in the future and will also positively impact social media statistics. Meanwhile, the number of social media audiences increased in 2022 as in the past. According to the latest social media statistics, as of October 2022 or in other words, by Aban 1401, the total number of users of various social media has reached 4.74 billion. If we want to examine user statistics more accurately, we must say that the total number of users in the period 2021 to 2022 has increased by 190 million. To determine your business advertising strategy in this space, you need social media statistics by platform, so stay with us as we continue to address the statistics of popular social networks in the world and Iran until the end of 2022.
LinkedIn User Statistics
· According to the latest social media statistics, 85% of LinkedIn audiences were 25 to 34 years old, and Generation Z accounted for only 20% of this statistic.
· The number of male users on LinkedIn was higher than female users.
· 49 million people used LinkedIn to find a new job, which will increase given the increase in remote work in the future.
· During 2022, the user engagement rate on LinkedIn increased by 22%.
· According to the latest social media statistics, 101 job applications were posted on LinkedIn every second.
· Every minute, 8 people were hired on LinkedIn.
6 Essential Statistics About Facebook
· Social media statistics until the end of 2022 show that the highest number of Facebook users in 2022 were in the age range of 25 to 34 years. The second rank went to the age range of 18 to 24 years.
· During 2022, the number of male audiences on Facebook was higher than females. 56.8% of all Facebook accounts belonged to men.
· According to the latest statistics, Facebook was the most popular platform in 2022 and topped the chart.
· 74.7% of Facebook users also have accounts on YouTube and WhatsApp.
· 71% of Facebook audiences use it to send messages to friends and family, and 60% use it to read the latest news.
· On average, a Facebook user clicks on 12 ads per month.
Twitter User Statistics
· According to the latest statistics published on Statista, the number of Twitter audiences reached 544 million.
· The highest number of active accounts last year was created by people aged 25 to 34.
· According to social media statistics, in 2022 men used Twitter more than women, and 72.7% of Twitter accounts belonged to men.
· According to HubSpot's report, 79% of businesses will invest to continue advertising on Twitter social network.
4 Important Statistics About Pinterest
· The total number of Pinterest users according to the latest social media statistics reached 251 million.
· In 2022, the number of businesses that used Pinterest to advertise their work increased by 12.7%.
· Social media statistics in 2022 show that most Pinterest accounts were created by women, and 76.5% of all Pinterest users were women.
· The age range of 25 to 34 years made up the largest number of Pinterest users.
Instagram User Statistics
· During the past year, 18% of the world's population used Instagram.
· According to social media statistics until the end of 2022, the most and most active Instagram users were 18 to 24 years old.
· User statistics show that each Instagram user uses it on average 11 hours a month and 53 minutes a day.
· Out of every 5 people, 4 believe that brands active on Instagram are credible.
· During 2022, the number of male users on Instagram was higher than females, and about 52.8% of all Instagram accounts were created by men.
7 Interesting Statistics About TikTok
· According to the latest social media statistics, the number of TikTok users reached 1.5 billion.
· Almost half of TikTok users were 18 to 34 years old.
· Every minute, 167 million videos are viewed on TikTok.
· The highest engagement rate per post belonged to TikTok.
· Women used TikTok more than men, and 57% of users were women.
· TikTok became the most downloaded app in the world in the first quarter of 2022.
· TikTok users enjoyed longer videos more, so the ability to upload videos up to 10 minutes long was created.
YouTube User Statistics
· Published social media statistics show that so far more than 51 million active channels have been created on YouTube.
· Each YouTube user spends an average of 24 hours in the app during a month.
· During 2022, the highest number of YouTube users were 25 to 34 years old.
· According to the latest statistics, the number of male users on YouTube was higher than females.
Social Media User Statistics in Iran
According to the latest social media statistics in Iran published on statcounter, the number of active accounts on LinkedIn, Facebook, Twitter, Pinterest, and YouTube increased during the three-month period from Shahrivar to Aban 1401. LinkedIn increased by 28.9%, Facebook by 10%, Twitter by 93.6%, Pinterest by 17.8%, and YouTube by 85.5% more than before. However, the situation for Instagram was different, and during the 3 months until Aban 1401, its usage decreased by 61.8%.
Prediction of Social Media Statistics in 2023
Predictions from prominent sites in publishing social media statistics such as statista show that in 2023, the total number of active accounts on all social networks worldwide will reach 4.9 billion. It seems that the 6.5% growth in social media user statistics will bring a huge amount of wealth to businesses.
Final Word
Many factors play a role in determining an appropriate strategy for advertising on social networks, including; examining the statistics of each social network, choosing the best network for advertising based on the type of business, and understanding the target audience. In this article, we looked at the latest social media statistics and their user statistics. Now that we have examined different social networks in terms of number of users and popularity, in the next article we will answer the question of which social network is suitable for my business?
Sources: http://statusbrew.com http://gs.statcounter.com http://www.Statista.com
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