Designing a brand character means creating an attractive and likable personality that represents your brand. It's like giving your brand a face and personality that people can connect with. Let's delve further into this topic:
Why brand character is important:
Emotional connection: A brand character makes people feel closer to your brand. For example, imagine seeing a cute bear inviting you to come in and enjoy delicious treats at a chain store - much more appealing, isn't it?
Easier recall: People tend to remember characters more easily than names. So when your brand has a character, the chances of it staying in the minds of customers are higher.
Storytelling: With a brand character, you can create interesting stories for advertising and marketing. These stories can be very engaging and memorable.
Types of brand characters:
Animals: Many brands use animals as they are usually likable. For example, a bunny for a battery brand showing that their product is powerful and fast.
Cartoon characters: These can resemble your target customers. For example, a homemaker lady for household products.
Personified objects: Sometimes products themselves are turned into characters. Like a water bottle with eyes and a mouth that talks!
Fantasy creatures: Such as robots or aliens, which can be interesting for tech brands.
How to create a good brand character:
Know your audience: First, you need to know who your customers are and what they like. If your audience is kids, a cheerful and colorful character might work well.
Alignment with brand values: The character should reflect the values of your company. If your company focuses on health, a fit and healthy character might be suitable.
Simplicity: The character should be simple and recognizable. Too many details can confuse people.
Character development: Give your character a real personality. Create a name, interests, and even a background story for them.
Using Brand Characters:
Advertising: The character can appear in TV commercials, billboards, and online advertisements.
Packaging: You can put the character on product packaging.
Social Media: The character can be present in social media posts and interact with customers.
Events: You can use the brand character at exhibitions and events, even create special costumes for it.
Successful Examples of Brand Characters:
Ronald McDonald: The famous McDonald's clown who symbolizes joy and entertainment.
Mr. Clean: The muscular and clean man who represents the cleaning power of products.
Michelin Man: The rubber man who symbolizes the durability and resistance of Michelin tires.
Challenges in Designing Brand Characters:
Time Changes: Sometimes you need to update the character over time to keep it modern.
Different Cultures: If your brand is international, you must ensure the character is acceptable in all cultures.
Consistency: You should use the character consistently everywhere to avoid confusing people.
Important Points in Designing Brand Characters:
Do Research: Before designing, research similar brands and their characters.
Seek Expert Help: Character design is specialized work, so it's better to get help from a professional designer.
Test: Before final use, test the character on a group of customers and ask for their opinion.
Be Flexible: The character should be usable in various situations.
The Future of Brand Characters:
3D Characters: With technology advancement, the use of 3D and animated characters will increase.
Augmented Reality: You can use the brand character in augmented reality applications.
Personalization: In the future, each customer might be able to have a personalized version of the brand character.
In conclusion, designing a brand character is a great way to create an emotional connection with customers. It can differentiate your brand from competitors and make it easier for people to remember your brand. Just remember that the character should align with your brand's overall values and personality. With a good character, you can tell your brand's story in an attractive and memorable way!
The professional team behind Tarahi Online, with years of experience in brand character design, has successfully designed appealing brand characters tailored to their clients' needs, leading to their progress in advertising and sales. Contact us for consultancy and services.