What is Motion Graphics ?
Motion Graphic is a subset of graphic design and applies the rules of graphic design using cinematic techniques (movement and animation) in the filmmaking environment, ie image and movement are combined with sound and used to make advertising teasers. , There are 2D animations, educational programs, etc., and to create motion graphics, you do not need a camera, light, photography, or an actor, but graphic images, special effects, and attractive colors are used, and through multimedia programs. , Photoshop, Adobe After Effects and 4D Cinema are made and produced and are very popular in the world of advertising.
Why Motion Graphics is important ?
The information that reaches the brain is usually visual, meaning that people memorize and memorize visual content much better and easier. Consider a promotional poster with beautiful and conceptual graphics, a great way to convey a message and communicate with the audience. is not it? Now imagine this beautiful graphic concept with motion and sound.
If the image is moving, it will turn into a movie and video, so people will understand the video content more easily and it will be more attractive. And among the multitude of advertising tools, motion graphics is one of the best video formats that has a simple design for better understanding and flexibility and is a very effective method in marketing and has received much attention and acceptance in recent years. . And the best way is to place the concept and message of the ad in the mind of the audience.
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