What is Motion Graphics ?
Motion Graphic is a subset of graphic design and applies the rules of graphic design using cinematic techniques (movement and animation) in the filmmaking environment, ie image and movement are combined with sound and used to make advertising teasers. , There are 2D animations, educational programs, etc., and to create motion graphics, you do not need a camera, light, photography, or an actor, but graphic images, special effects, and attractive colors are used, and through multimedia programs. , Photoshop, Adobe After Effects and 4D Cinema are made and produced and are very popular in the world of advertising.
Why Motion Graphics is important ?
The information that reaches the brain is usually visual, meaning that people memorize and memorize visual content much better and easier. Consider a promotional poster with beautiful and conceptual graphics, a great way to convey a message and communicate with the audience. is not it? Now imagine this beautiful graphic concept with motion and sound.
If the image is moving, it will turn into a movie and video, so people will understand the video content more easily and it will be more attractive. And among the multitude of advertising tools, motion graphics is one of the best video formats that has a simple design for better understanding and flexibility and is a very effective method in marketing and has received much attention and acceptance in recent years. . And the best way is to place the concept and message of the ad in the mind of the audience.
To create motion graphics, because all frames must be created accurately and time must be set for each frame, it is calculated in seconds. If according to your scenario and request, special illustration is needed, the cost of illustration will be considered separately. The cost of the speaker is also determined according to the sample of your chosen voice.Read More
To make a real teaser, you need video and lighting equipment that must be filmed from the desired location, but for motion graphics teasers, all these images are made in software and digital, which makes it The cost of making motion graphics is much lower than real teasers.Read More
There are several programs for making motion graphics, Adobe After Effects software is one of the most popular and complete programs in this field. In addition to After Effects, other software such as Cinema 4D, Illustrator, Photoshop, and هستند are also involved in creating a motion graphic that is used depending on the type of project and its execution style.Read More
Motion graphics made with After Effects are usually two-dimensional. When it comes to the third dimension, it means that we have depth in our work and the layers in the image have different distances and perspectives from the camera. But in 2D motion graphics, we do not use the camera and all the layers are moved in the X and Y axes.Read More
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