If you own a business, social media marketing and finding new customers are likely among your top concerns. Online marketing is more complex than finding customers in traditional marketplaces. Previously, having a shop in a specific area meant good customers and sales. However, today's customers prefer more convenient shopping methods and make purchases on various platforms. As a result, finding ways to connect with potential customers has become a crucial issue for businesses. The question now is: What's the most reliable way to choose the best social media platform for each business?
Joe Sosa, a member of Summit West Week Institute, believes that in addition to being active on Google and having a good website with excellent ranking, you should consider other sources for attracting customers. The most important and profitable way is to be present and advertise on the best social media platform. He also reminds us that after Google's Panda and Penguin updates, some websites experienced significant declines in traffic and revenue. In recent years, social networks have proven to be reliable tools for directing visitors to your page. Google is constantly changing its search algorithms, and a wise strategy is to connect with other websites and social networks to attract more audiences. In a similar situation where one customer acquisition path is lost, if your business hasn't put all its eggs in one basket, the likelihood of a sales decline is reduced.
Stay with us as we discuss the steps to choose the best social media platform for your business in this article.
Follow Your Customer's Footprints on the Best Social Media Platform
As a business owner, you need to follow your customer's footprints on various social networks to reach them. Unlike in the past, sitting in your shop waiting for customers no longer works; you need to put on iron shoes to search for where your customers are present. We'll examine how to reach customers through understanding them and assessing their needs on social networks.
The First Step in Choosing the Best Social Media Platform
To find your customer base and the best social media platform for your business, you need to scrutinize them and carefully examine their needs. You should choose social networks that increase customer interaction with your business. But in the first step, you need to gain clarity about your customer and your product or services to better understand and look for clues of customer presence on social networks. For this purpose, we've included a number of questions in the next section to help identify target audiences and how to reach them.
Some Questions to Better Understand Your Customer
- Who is your audience?
- How does your audience entertain themselves?
- Which social networks does your audience use for entertainment and leisure?
- Which social network does your audience usually turn to for finding solutions to their problems?
- Through which social networks will your audience trust you when you're introduced?
- Does your audience live in a specific geographic area?
- Is your audience male or female?
- Do they have children?
- Do they leave home for work or work from home?
- Does your audience prefer online ordering or in-person shopping?
- Are they interested in learning through online classes?
- Is your audience a teenager? Or an adult?
- What is the average income of your audience?
- Do they need more knowledge or a better perspective on a particular topic?
- What type of content do they prefer?
- Is your audience managers or business owners?
- Is your audience ordinary people?
Some Questions About Your Business
- What is your business's goal for being present on social networks?
- How is your product or service sold?
- What is your strategy for selling and promoting this product or service?
- Which social network features align with your strategy?
- What are the services related to your product?
- How is your customer service and interaction system in your business?
- How do you interact with your customer?
- How do the best social networks help your business connect with customers?
- What is your strategy for reviewing similar services and products that competitors offer?
- Can you use the best social network to review competitors' products and services?
- How do you deliver your product to the customer?
- Do you need a system to maintain constant contact and interaction with the customer?
- Is your goal to sell products directly on social networks?
- Or is your goal of being present on the best social network to build a lasting relationship with the customer?
- How aware are you of the potential of each social network to advance your business goals?
- What is your plan for informing about new services and products?
- Does customer communication on the best social network provide a suitable platform for introducing your new product or service?
Now that your business's goal for being present on the best social network is clear, let's examine the potential of different social networks together so that in the end, you can choose the best social network for your business.
Instagram: The Best Social Network for Businesses
The purpose of being on Instagram can be different for various businesses. Instagram is the best social network for increasing brand awareness, customer engagement with the brand, increasing website and online store traffic, and increasing customer conversion rates. On Instagram, there are users with different tastes, which is why this platform is more general than other platforms. If Instagram's features align with your business's overall goals, choose it as the best social network for your business and prioritize advertising and promoting your product.
As we said, Instagram is more general compared to other social networks, which is why a wide range of businesses invest in advertising on Instagram. This platform is the best social network for advertising campaigns and increasing customers for businesses. Advertising on this platform is done in different ways, including organic advertising through producing attractive and useful content, advertising with the help of influencers active in your field of work, and launching an advertising campaign with the help of an advertising team. To launch a successful advertising campaign, you can use the advertising services of Tarahi Online website.
The ability to evaluate advertisements, followers, and the effectiveness of your content also exists on Instagram, which has made it the best social network for large and small businesses. Through the Insight section, you can check the increase in the number of followers, increase in story views and page post views of your business, and what characteristics your followers have, such as age, geographical area, and time spent on your content.
Earning income on Instagram is possible in two ways. First, by directly offering goods, products, or services, and second, by building a network of potential customers or providing free services to customers and ultimately selling products and services on the website or store. Therefore, even if your goal of being present and advertising on Instagram is not direct sales, you can use this general platform to create a long-term relationship with the customer and raise awareness of your brand.
Don't forget that Instagram is image-oriented and allows you to produce content that stays in your customer's mind by using visual creativity. Instagram hashtags also enable you to be placed in the best category related to your business area and show your brand to more customers.
LinkedIn for B2B Business
LinkedIn is the best social network for B2B businesses and companies. On LinkedIn, the focus is on expertise and establishing constructive relationships among professionals. What happens less on LinkedIn is product advertising and sales. The best social networks for companies and businesses that deal directly with customers (B2C businesses) are Instagram and Facebook. But for businesses whose customers are various businesses or professionals, LinkedIn is the best social network.
The content you share on your business's LinkedIn account can include these items: team photos, introducing team members, your business's victory celebrations, volunteer and social work of team members, discount codes, latest service information, entertaining content such as contests and challenges, distribution of retrieved blog content, and posting job advertisements. Also, LinkedIn is the best social network for connecting with leaders of businesses active in your field. Creating an account on LinkedIn is free, but LinkedIn also has a non-free subscription that includes more features regarding human resource recruitment and marketing. Publishing attractive content on LinkedIn has a 55 percent impact on professionals' opinion for accepting job positions in businesses and can bring excellent employees to your business.
Telegram: The Best Social Network for Customer Service
You may have heard that Telegram strongly emphasizes user privacy. But this is not the only positive feature of Telegram. Unlike platforms such as Instagram, Telegram increases access to the audience and brand awareness in a simpler way and is the best social network for businesses that need constant interaction with customers. There is no algorithm on Instagram to determine whether your post will be displayed in the user's feed or not, but on Telegram, the user searches for keywords in your field of work and by joining your channel or group, they are more likely to see your content.
Also, Telegram groups can have up to 200,000 users, while WhatsApp only allows 256 users to be members of your group. This feature makes Telegram the best social network for large brands. The maximum allowed file size in Telegram is 2 GB, while in a similar platform like WhatsApp, it's 16 MB. The ability to conduct polls and live broadcasts is also available on Telegram.
WhatsApp Business for Businesses
WhatsApp Business is the best social network for large and small brands to provide better customer service. With the help of WhatsApp Business, you will be able to manage customer requests. The automated response feature improves the speed of customer service. In addition, on WhatsApp Business, you can create a professional and customized profile that includes logo, important business information such as business name and category, working hours, and product catalog.
According to the latest statistics, Facebook was the most popular platform in 2022 and topped the list of the best. On average, a Facebook user clicks on 12 ads each month, so Facebook is the best social network for connecting with customers and building a brand.
An active and popular Facebook page brings you to potential customers and creates the possibility of maintaining constant communication with previous customers and receiving their feedback and suggestions. Facebook is the best social network for publishing useful and attractive links, asking followers to share their opinions, and holding contests and advertising your brand. You can also post job opportunities for your business on the Facebook page so that skilled individuals who are eager to work for your brand can apply. If you have published attractive content on your Facebook page, many professionals will want to work with you, and the best social network in the world will become a profitable tool for your business.
Start quickly to be present and advertise on social networks suitable for your business, but don't rush to improve your brand. As the sales team members of Summit West Week Institute say, start simple and think about improvement. The list of the best social media platforms suitable for your business doesn't end here, so in the next article, we'll discuss other suitable social networks for businesses and their important features.
Every social network can be useful in its own right and attract viewers for you. The important thing is to have experts alongside you who understand these platforms and can connect you with your audience by producing appropriate and creative content. The Online Design team, with more than ten years of experience in advertising and sales campaign management, is a very suitable option for professionally implementing innovative and creative ideas for your business on social networks. Contact us for consultation and more information.